Erin Maxwell

Creator and girl boss at LSS. Wife to one and mum to three. Picture taker, image maker, content creator and lover of the muted side of the color palette with black, white and grey my hero’s. A love for fashion influencing my styling and extends from my wardrobe into all aspects of my life.

My muses – French and Scandi women, styling and interiors.

My shopping strategy – buy less, choose better and invest in timeless pieces.

My Rule – Style life not just your wardrobe. Choose a style and be consistent.

Next travel Destinations – Paris, Rome, Venice, Milan, London and Ravello

Obsessions – Buying and collecting Magazines, books and beautiful print media

My little black book services – Clinica-lase for skin, Boda Haircutters for hair.

If I could buy one thing for the wardrobe it would be –  A Black blazer. My favourites to date are Camilla & Marc, Reiss and Ellery.

Favourite Books– Chloe, Kate Moss, Colorful by Lotta Agaton and Pia Ulin, The life changing magic of not giving a f**k, Monochrome Home, Residence

Mag Subscriptions and faves – Porter Magazine, Unconditional, Russh, Vogue AU, Real Living, Kinfolk, Cereal.

Favourite places to shop ONLINE – Net-A-Porter, FarFetch, My Chameleon, Asos, Matches, Design Stuff, Norsu, West Elm, Stylerunner

Next Purchase – Loewe Puzzle Bag in tan, some Levis, A classic mid/kitten heel sling back.


THE OUTLET –  LSS – The journal of a styled life.

Est in 2010 as an online journal to share my photography, styling and basically all of the best bits I came across whilst sourcing and building the perfect staple wardrobe and styled life via Curated edits, flat lays and styled imagery in the beauty, fashion and lifestyle space. With my love of interiors and in the process of decorating my home with a minimal,french and fashion inspired flavour I am sharing anything I can make into a beautiful image on my platforms.


Personal enquiries:

Erin Maxwell erin@loveshopshare.com

For all collaboration and media enquiries please contact :

 Lee Parrino lee@bespokepublicrelations.com.au





Instagram @ejmaxwell